Miami Valley — April 2026 Marketing Report

April 2026 — A Strong Month for Lead Generation

Dr. Ferguson, April was a high-volume lead month for Miami Valley. Your campaigns generated 502 leads at an average cost of just $6.16 per lead — well below the chiropractic industry average of $40–$80. With 20 appointments scheduled, 16 completed (80% show rate), and 2 new patient starts, the foundation is strong. The focus for May is converting more of your completed appointments into care plan starts.

Your Return on Investment

Total Investment

$4,591

Ad spend + management

Collections

$14,400

New patient revenue

ROI

213.6%

Return on investment

ROAS

3.14x

Revenue per $1 invested

Advertising Performance

Ad Spend

$3,094

April 2026

Accounts Reached

65,221

Unique Accounts Center accounts

Leads Generated

502

Meta-attributed

Cost Per Lead

$6.16

Industry avg: $40–$80

Click-Through Rate

2.55%

Above avg (1–2%)

Video Views

28,372

Total video views

Campaign Breakdown

Campaign	Spend	Leads	Cost / Lead	Performance
Qualifying Funnel	$1,817.21	319	$5.70	Top Performer
Initial Neuro	$893.68	182	$4.91	Strong
Survey Funnel (New — launched 4/7)	$383.57	1	$383.57	Monitoring

Appointments & New Patients

Scheduled

20

Severity assessments

Completed

16

80% show rate

New Patient Starts

2

Signed care plans

Collections

$14,400

New patient revenue

What We're Focusing on in May

1

Increase Care Plan Conversions With 16 completed assessments and only 2 starts, we'll work with your team on the Day 0 presentation to improve your start rate toward the 20%+ target.

2

Scale the Qualifying Funnel Your top-performing campaign is generating leads at $5.70 each. We'll increase budget allocation here to drive more volume in May.

3

Evaluate the Survey Funnel The new Survey Funnel launched April 7th. We'll give it until mid-May to prove itself — if it doesn't improve, we'll reallocate that budget to your best-performing campaigns.

4

Reactivation Campaign You have a large pool of warm leads who haven't scheduled yet. We'll run a targeted reactivation sequence to bring them back in.