📊 April 2026 Overview
$1,734
Total Ad Spend
April 1–30
170
Total Leads
Meta-reported
$10.20
Cost Per Lead
Excellent
4.09%
Click-Through Rate
2× Industry Avg
$0.67
Cost Per Click
Very Efficient
65
Qualified Calls
2+ min duration
24
Appointments Booked
From calls
36.9%
Booking Rate
Above benchmark ✅
🎯 Campaign Breakdown
Neuro Campaign
Neuropathy Lead Generation
$843.61
Ad Spend
121
Leads
$6.97
Cost Per Lead
5.01%
CTR
$0.53
CPC
31,731
Impressions
Neck & Back Campaign
Back Pain Lead Generation
$890.46
Ad Spend
94
Leads
$9.47
Cost Per Lead
3.17%
CTR
$0.89
CPC
31,617
Impressions
📞 Call Performance
65
Qualified Calls
2+ min duration
65
Calls Answered
100% answer rate
24
Appointments Booked
From qualified calls
36.9%
Booking Rate
Benchmark: 20–30% ✅
🔄 Lead Pipeline Status
| Pipeline Stage | Count | % of Total | Status |
|---|---|---|---|
| Hot / Active Leads | 66 | 20.9% | Active |
| Scheduled (All Types) | 19 | 6.0% | Scheduled |
| Showed to Appointment | 5 | 1.6% | Showed |
| Converted (Signed Care Plan) | 2 | 0.6% | Converted |
| 90-Day Reactivation Pool | 128 | 40.5% | Re-engage |
| Unqualified | 23 | 7.3% | Closed |
| Total April Leads (GHL) | 316 | 100% |
📉 Lead Journey Funnel
Ad Impressions
63,348
Clicks
2,594
Leads Generated
170
GHL CRM Entries
316
Qualified Calls (2+ min)
65
Appointments Booked
24
💡 Key Insights
Outstanding Booking Rate: 36.9%
Your team is converting qualified calls to appointments at an exceptional rate — well above the 20–30% industry benchmark. This reflects strong call handling and lead quality.
Exceptional Click-Through Rate: 4.09%
Your ads are generating clicks at 2× the industry average. The Neuro campaign's 5.01% CTR is particularly impressive, indicating highly resonant creative and targeting.
128 Leads in Reactivation Pool
There is a significant pool of warm leads (128) in the 90-Day Reactivation stage. These are people who previously expressed interest — a targeted reactivation campaign could convert many of these at very low cost.
Revenue Tracking Not Yet Active
We are currently unable to report on revenue generated from these campaigns. Setting up BlueIQ tracking will allow us to show you the full financial return on your marketing investment each month.
✅ What's Working
- Neuro campaign CTR of 5.01% — exceptional creative performance
- Low CPC of $0.67 across all campaigns
- 36.9% booking rate — team is converting calls effectively
- 100% call answer rate — no missed opportunities
- Strong lead volume: 316 CRM entries in April
🎯 Opportunities
- Activate BlueIQ to track revenue and prove full ROI
- Launch reactivation campaign for 128 warm leads
- Neuro CPL ($6.97) is lower than B&N ($9.47) — consider shifting budget
- Frequency at 3.42× — consider audience expansion to reduce fatigue
- Only 2 GHL-confirmed conversions — verify care plan tracking
🧠 Neuro Campaign — April 2026
$843.61
Ad Spend
121
Leads Generated
$6.97
Cost Per Lead
Excellent ✅
5.01%
Click-Through Rate
2.5× Benchmark ✅
$0.53
Cost Per Click
31,731
Impressions
1,590
Clicks
1.72×
Frequency
Healthy range ✅
| Metric | Value | Benchmark | Status |
|---|---|---|---|
| Ad Spend | $843.61 | — | 48.6% of budget |
| Impressions | 31,731 | — | Strong reach |
| Reach | 18,500 | — | Unique users |
| Frequency | 1.72× | 1.5–3.0× | Healthy ✅ |
| Clicks | 1,590 | — | High engagement |
| CTR | 5.01% | 2.0% | Excellent ✅ |
| CPC | $0.53 | $1.50–$3.00 | Very Low ✅ |
| Leads (Meta) | 121 | — | Strong volume |
| Cost Per Lead | $6.97 | $15–$25 | Excellent ✅ |
Neuro Campaign is Your Top Performer
With a 5.01% CTR and $6.97 CPL, the Neuro campaign is significantly outperforming benchmarks. The creative resonates strongly with the target audience. Consider increasing budget allocation to this campaign.
🦴 Neck & Back Campaign — April 2026
$890.46
Ad Spend
94
Leads Generated
$9.47
Cost Per Lead
Good ✅
3.17%
Click-Through Rate
Above Benchmark ✅
$0.89
Cost Per Click
31,617
Impressions
1,004
Clicks
2
Sub-Campaigns
Simple + Survey
| Sub-Campaign | Spend | Leads | CPL | CTR |
|---|---|---|---|---|
| Simple Qualifying Funnel | $586.36 | 49 | $11.97 | 2.82% |
| Back Pain Survey Funnel | $304.10 | 45 | $6.76 | 3.82% |
| B&N Total | $890.46 | 94 | $9.47 | 3.17% |
Survey Funnel Outperforming Simple Funnel
The Back Pain Survey Funnel is generating leads at $6.76 CPL with a 3.82% CTR — both better than the Simple Qualifying Funnel. Consider shifting more B&N budget toward the Survey Funnel.
B&N Pipeline: 102 Active Leads
The Back & Neck pipeline has 102 April entries, with 40 in "Gave Us Contact Info" stage — these are warm leads ready for follow-up calls.